Despite multiple iterations, a newly introduced feature struggled to meet business goals. Efforts to refine the onboarding experience faced delays due to misalignment across copy, marketing, and data teams, causing roadblocks in the roadmap. The objective was to increase activation and engagement, ensuring both existing and new clients seamlessly adopted the feature.
Client:
Insurance Company
My Role:
UX Designer
Year:
2022
Service Provided:
UX designer, Mobile design
After eight months of design and development work, the app was launched, and the results have been impressive. User engagement has increased by 30%, with an average of 15% more time spent on the app by users. Additionally, the team has reported a 20% increase in app downloads and a 25% increase in in-app purchases.
